(Now Virgin Money)
In collaboration with the Marketing & Communications Department, I managed the branding for both Clydesdale and Yorkshire Bank. My work encompassed the development of in-branch campaigns and collateral, above-and-below-the-line advertising, and the delivery of all marketing materials, while also serving as a guardian of brand consistency across all touchpoints.
Savings Brochure for Retail Banking
1 of a suite of 5 brochures
IFS (Integrated Financial Solutions) Treasury Solutions Brochure
1 of a suite of 7 brochures
1 of a suite of 7 brochures
Onboarding Direct Mail for Retail Banking
Segmentation pack
Online banner adverts